Hispanic Scholarship Fund and Carmens Cupones Direct Mail Program Promote Higher Education Among Hispanics

In an effort to strengthen our country by advancing the college education of Hispanic Americans, the HSF has teamed up with Carmens to promote their message in both English and Spanish through their upcoming mailer. Carmens Cupones Y Consejos, part of Walters Media Group, Inc., is a certified minority business enterprise and has donated valuable ad space on all of their envelopes.

Aliso Viejo, CA, Tuesday August 17, 2004- Just in time for Back-to-School and Hispanic Heritage Month, the Hispanic Scholarship Fund (HSF) will be reaching 2.5 million Hispanic households this September through Carmens Cupones y Consejos (Carmen's Coupons, Tips and Advice).

The Hispanic Scholarship Fund is proud to be the nations leading organization supporting Hispanic higher education, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During its 29-year history, HSF has awarded more than 68,000 scholarships in excess of $144 million to Latinos from all 50 states, Puerto Rico and the U.S. Virgin Islands who have attended more than 1,700 colleges and universities.

Founded in 1975 as a 501 (c)3 not-for profit organization, their mission is to double the rate of Hispanics earning college degrees in the US. In an effort to strengthen our country by advancing the college education of Hispanic Americans, the HSF has teamed up with Carmens to promote their message in both English and Spanish through their upcoming mailer. Carmens Cupones Y Consejos, part of Walters Media Group, Inc., is a certified minority business enterprise and has donated valuable ad space on all of their envelopes.

We are proud of the efforts many Hispanic families and young adults in our communities are putting forth towards improving their future through higher education, says Shayne Walters, Founder and President of Carmens Cupones. He adds, It is really an honor for us to have the opportunity to support the HSF and Hispanics nationwide through our unique program.

Carmens provides us with an excellent vehicle to spread our message among Hispanic families and young adults throughout the US, and we are very grateful for their support, said Sara Martinez Tucker, President and Chief Executive Officer of the Hispanic Scholarship Fund. Many Hispanics believe that a college education is beyond their reach or simply dont know where to start. At HSF we want to help them understand how their dream can become a reality by providing them with the information they need. They can search our site (www.hsf.net) for information on the college admission process, financial aid and even the scholarship opportunities that are available. However, they must first know we are here, and thats where we believe the Carmens direct mail program will be able to make a difference for us.

Beyond creating awareness for non-profit organizations such as the Hispanic Scholarship Fund, American Heart Association and Reading By 9 Foundation, Carmens Cupones y Consejos is providing many top advertisers with positive ROI, which is why many will continue to support the program in 05. Following are some of the companies Carmens has been able to help: Staples, USPS, Bissell, GlaxoSmithKline, Walgreens, Vanity Fair, Bally Total Fitness, MoneyGram, AOL, Danone Water, Scholastic/Disney, Knorr, Sears Portrait Studio and many others.

Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each quarter in 7 states and in the top 12 US Hispanic markets. It arrives in an attractive 6 x 9 flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended. Their next mailing is the week of August 23rd, 2004, with a holiday mailing for Thanksgiving and Christmas scheduled for the week of November 17th. For those advertisers who wish to participate yet do not have existing materials, Carmens can also produce an insert in a relatively short period of time through their associates at PlanetWoot, LLC (www.planetwoot.com).

For more information on the Carmens Cupones y Consejos co-op direct mail program, please contact Shayne Walters at: 949.768.3390 or e-mail protected from spam bots    

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