Walgreens Committed to Hispanics With Carmens Cupones Direct Mail Program

Carmens Cupones y Consejos is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each quarter in 7 states and in the top 12 US Hispanic markets. After successful tests this past year, Walgreens decided to commit to the Carmens program. Our next mailing is August 23rd for Hispanic Heritage Month/Back-to-School, and theres still time to participate. We can deliver to nationwide consumers for three and a half cents per home. When you consider the impact that the Hispanic buying power can have on a business bottom line, its a relatively small investment," says Shayne Walters, Founder and President of Carmen's.

Aliso Viejo, CA June 30, 2004 -- Carmens Cupones y Consejos (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, has just announced that Walgreens wants another dose of its Hispanic co-op. Walgreens is the nations leading drugstore chain with 500 stores opening each year. After successful tests this past year, Walgreens decided to commit to the Carmens program. They will reach 2.5 million households in their next mailing to be delivered in late August and early September.

Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each quarter in 7 states and in the top 12 US Hispanic markets. It arrives in an attractive 6x9 flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.

The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox clutter. According to two surveys by Dimension/Draft and Data Research Group, 66% of Hispanics say they always read and respond to their advertising mail, and 39% say they want to receive more. In addition, Hispanic consumers tend to be price conscious and 46% say they always or sometimes use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services Hispanic Coupon Survey, 2002). When you combine all of these factors, its no wonder why more top marketers are including direct mail in their Hispanic marketing programs and Carmens Cupones is the best source to provide them with positive ROI.

Weve noticed a growing interest in the program during the past year. Companies such as Walgreens, AOL, MoneyGram, Bissell, Knorr, Disney, Danone Water, Staples and many others are participating in Carmens, and we continue to get new inquiries everyday," says Shayne Walters, Founder and President. He added, Our next mailing is August 23rd for Hispanic Heritage Month/Back-to-School, and theres still time to participate. We can deliver to nationwide consumers for three and a half cents per home. When you consider the impact that the Hispanic buying power can have on a business bottom line, its a relatively small investment." Mr. Walters continues, "Walgreens agrees that the Hispanic household represents a great opportunity for their business. They are committed to the program and are looking forward to some outstanding results."

Additionally, V.P. of Sales at E. Burnham Cosmetics indicates "since our initial test of Carmen's in 2002, we have seen significant results and are moving forward to expand our business relationship. Carmen's helps us reach this growing population segment effectively."

Carmens offers category exclusivity on a first come, first served basis and the right of first refusal to an advertiser in a category that has appeared in a previous mailing. Advertisers supply preprinted material or product samples to Carmens size specifications. For more information on the Carmens Cupones y Consejos co-op direct mail program, please contact Shayne Walters at: 949.768.3390 or e-mail protected from spam bots.

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